Meet the Founder

Jennifer Finestone

Founder & CEO - Hydra Pure+

With over 17 years of experience across the industry, Jennifer created Hydra Pure+ with a clear vision: to provide salons and clinics with access to a results-driven, advanced skin management system.

Having worked with leading professional brands throughout her career, Jennifer recognised a clear demand for a device that combined versatility, clinical performance and accessibility — enabling professionals to deliver advanced, results-focused treatments.

Developed in partnership with BeautyLab London, Hydra Pure+ integrates professional skincare formulations with multi-technology treatment protocols to support visible skin results while helping salons and clinics expand their treatment offerings.

Hydra Pure+ is more than a device — it is a complete professional system supported by training, technical guidance and ongoing business support, designed to help skin professionals deliver exceptional results while strengthening their business.